E-Cigarettes & Vapour Products

WHAT ARE E-CIGARETES

E-cigarettes are cigarette-shaped products containing a nicotine-based liquid that is vaporised and inhaled. They are used by cigarette smokers as a substitute for the experience of smoking tobacco. There is no combustion so the user inhales vapour not smoke and, although the nicotine is derived from tobacco, e-cigarettes contain no actual tobacco.
A typical e-cigarette consists of three main components: a battery, a heating element and a cartridge containing water, nicotine and other ingredients, including glycerol or propylene glycol, known as ‘e-liquid’. When a user inhales on the device, a sensor detects air flow and the e-liquid is heated so that it turns into vapour, which delivers nicotine to the user. What looks like exhaled smoke is largely odourless vapour.

e-cigarette diagram
 
1. Cartridge 2. E-liquid 3. Heating element 4. Sensors 5. Battery

A growing category
In recent years, there has been an emergence of e-cigarette products on the market in many countries around the world, and that trend looks set to continue. We think that e-cigarettes and other innovative nicotine product categories could play an important role in helping to reduce the public health impacts of cigarette smoking and other tobacco use.
 
Regulation
We support a regulatory approach that puts consumer safety and product quality first. To this end the UK government have charged the MHRA with regulating


The potential for e-cigarettes to improve public health
E-cigarettes deliver nicotine without smoke toxicants. Consumer research suggests that, due to being closer to the experience of smoking tobacco, they are the first product with the potential to encourage meaningful numbers of smokers to reduce or stop smoking conventional cigarettes. They could therefore play a significant role in helping to reduce the public health impact of tobacco use.

IMPORTANT: You must be 18 years or over to purchase these products

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